Elevating Design with Marketing Goals in Mind

Why hire a Marketing Designer?

A partnership with a marketing designer elevates communication driving your business’ message holistically across all platforms, engaging the target audience. The right marketing know-how ensures the measurable results necessary to grow your business. A fresh perspective, as well as efficient and consistent quality, ensures the best first impression.

Between word-of mouth, user-friendly technology, and free social media options, many companies aim to cut costs by handling marketing and design internally. A company’s visual identity shares its brand’s story and conveys emotions relevant to what customers can expect from a business. This means your company is evaluated before a customer even sets foot in the door. A simple mailer or online presence can determine whether a customer picks up the phone or visits a business.

Consistent design and messaging is essential to building a familiarity with customers. High-quality graphics and well-written content conveys confidence in a business. Professional marketing design services launch the foundation of a successful visual identity or put the polish an an established brand.

How can I help you?

I have a passion for all things creative. Every project is backed by more than 18 years of experience in design, technical operations, sales, and account management, from fast-paced, large-scale national ad campaigns to regional, full-service marketing. Ultimately, I moved client-side and began to carve out a niche that would grow into karen meade design.

Logo. Website. Sales flyer. Invitation. Brochure. Product Catalog. All of these communication pieces—and so much more—work together to define your visual identity. There is no such thing as a small communication piece when it comes to building the public’s perception of your product or service.

Furthermore, effective design goes beyond visually striking graphics. It’s understanding your audience, conveying a clear message, and meeting the purpose of the piece. Marketing recommendations are based on clearly defined objectives and a means of evaluating success. Every element of the piece designed is carefully crafted with business goals in mind.

I enjoy immersing myself in the creative process even at a personal level, volunteering with multiple schools to design spiritwear, as well as other event-related communications. My ability to balance a drive for high quality design with the skills of an effective project manager ensure budget and productivity stay paramount.

My broad design experience covers everything from a simple business card layout or luxury home brochure to more robust data-driven price lists. I bring an analytical eye, asking the questions that only a fresh perspective can inspire, elevating your design.

The Design Process

Understand

Leverage critical thinking to move beyond assumptions, explore historical design solutions, and define business goals providing a means with which to measure success.

Conceptualize

Evaluate design limits and strive to account for long-term visual identity requirements ensuring design meets short-term goals while providing flexibility for future design growth.

Design

Work collaboratively to execute a finished communication piece, offering regular design reviews for prompt feedback and adjustments to meet scheduled deadlines.

Grow

Grow your business and our partnership, filling in marketing and design gaps where you need it most.

“Karen is very detailed and paid close attention to all aspects of this very involved project. She is efficient and asks questions as she goes to make sure we are all in agreement.”